Today’s plugged in student generation is already searching for ways to connect with their future university. They’re following you on Instagram, liking your TikTok videos, and keeping up with your tweets about the latest news. And every interaction helps them figure out which school is the best fit for them. This is not news. In fact, virtually every university is battling for your future student’s attention on social media.

So, how can you cut through the noise?
I suggest taking a look at podcasting.

Podcasting is a growing medium, and one that not enough educational institutions are using to boost brand visibility and connect with potential students. Instead, it seems like colleges and universities rely on print magazines to reach their audience. My alma mater is an example. Putting together a magazine takes a lot of effort, and its reach could be easily expanded if they covered the same stories in a podcast. Audio is an intimate medium, which gives podcasts an unfair advantage compared to other mediums. It is a direct line to your listener’s uninterrupted attention.

Adding a podcast to your university’s toolbox can help you in many ways. It can increase your brand awareness and reputation, leading to improved enrollment. It can help you build a stronger sense of community for students, staff, and faculty. And it can keep you top of mind for alumni and donors, even when you aren’t fundraising.

If you are interested in starting a podcast for your university, the first step is to decide what your goals are. Once you have a clear goal, you can center your podcast around it.

In this article, I will share our team’s favorite podcast ideas for universities and 5 examples of universities that are doing a great job with their podcasts. These ideas are a good place to start your brainstorming session.

Podcast ideas to improve student enrollment:

#1 Showcasing the talent teaching on your campus.

You’ve hired the best of the best to lead your university to higher ground. A podcast can provide a platform to showcase the recognized professors teaching on your campus. There are many ways to structure these shows. You can sit down with professors in each department for a one-on-one interview, and ask them about their classes, their teaching styles, and what students can expect from the academic aspect of University life. You can also follow a group of professors throughout the year to create a narrative-style show. The results are similar in both cases. You create a strong connection between professors and current students, and can give future students a glimpse of the inspiring minds they will find on your campus.

#2 Student spotlight.

Future students want to know what a day in the life of a student is like. Interview students you believe exemplify the spirit and values of your university. They should have different majors, backgrounds, and stories to share. This vibrant introduction to your student body will allow you to meet your future students where they are at. And, it will simultaneously strengthen connections in the current student body.

#3 Helping students make higher education decisions.

In recent post-pandemic years, prospective college and university students feel like they are not prepared for higher education, leading to lower enrollment rates. Your university can position itself as a part of the solution by sharing tips that will help transition from high school to college successfully. Put together a guide to higher education success. You can feature counselors and students sharing their perspectives on how to choose the right university. Discuss tips on everything from financing to writing powerful applications. Prospective students will come to trust you and your brand as they navigate the decisions they need to make at this stage of their lives.

Podcast ideas to build student success and community:

#4 New student orientation series.

Round up your admissions counselors, current students, and a handful of professors to create a narrative style podcast about life on campus. Topics can include everything and anything a new student needs for success. Outline what they should know, do, bring, and look forward to as they prepare to join your university’s family.

#5 Weekly news podcast.

There’s something new happening every day on campus. Keep your students and faculty in the loop with a weekly podcast. For example, it could include information about upcoming events, important deadlines, changes in school policies, and security procedures. Highlight and recap the best moments from the weekend’s big game or a soundbite from the fall musical.

#6 Finance tips for university students.

The average federal student loan debt in the US is about $37k. This means money is top of mind for the majority of students at your university. You can support your students’ decision to value knowledge by providing them with a roadmap to navigating university financial challenges. Include overviews on work-study opportunities, scholarship applications, loan payment plans post-graduation, and resources for money management. You can also feature inspirational stories of other students who overcame their debt.

#7 Focus on community and campus culture.

A strong education is the foundation of any successful university story. However, the community and campus culture are vital to your students’ health and wellbeing. And guess what, the podcast possibilities are endless in this realm. Invite alumni roommates who are still fast friends, a husband and wife duo who met at a pep rally, or current students to share how they found their people. These stories will illustrate the rich culture that awaits future students.

Podcast ideas to add value to alumni and donors’ lives:

#8 From print media to podcast.

Most universities already curate content through campus and alumni magazines. You can easily turn each of those published magazines into a podcast episode, expanding their reach and turning them into an evergreen marketing asset. Additionally, by creating content for alumni, you can stay top of mind all year long, making fundraising seasons more effective. Our team is currently working on a similar solution for an investment firm. Their podcast helps them increase their brand awareness with potential investors during off-seasons and makes it easier to raise capital when needed.

#9 Highlight commencement speeches.

Commencement and graduation speeches that inspire should be shared beyond campus confines. Therefore, consider gifting your alumni, donors, and future students with an “audio ticket” to the best on-campus speakers by creating a podcast series.

In fact, you’re probably already capturing many of these events on video. This is a great way to repurpose your content and use the audio for a podcast. Add value for your listeners by including a private Q&A with the speaker on the podcast after their speech.

#10 Invite alumni to speak on the podcast.

Your goal as a university is to prepare your students for success in their future careers and lives. What better way to display the quality of your institution, than catching up with graduates and alumni who are making a difference in the world today? This could become a helpful, valuable podcast for any professional, and it will help you build relationships and trust with alumni.

5 Examples of universities using podcasts as part of their marketing strategy.

Podcasting can help universities position themselves as thought leaders, build trust with potential students, and highlight their areas of expertise.

Here are five examples of podcasts produced by leading universities and colleges:

1. If/Then by Stanford Graduate School of Business: This podcast launched early in 2024, and the first season will feature 13 professors discussing their research. It is the perfect way to build the school’s reputation as thought-leaders in business.
2. Notre Dame Stories by The University of Notre Dame: This podcast highlights different stories from faculty members and students at the university. Some episodes interview professors for their take on international news stories. Other episodes focus on events such as commencement ceremonies. Overall, it helps paint a picture of what life is like on campus.
3. Educate. Elevate. by The California Community Colleges: This bi-monthly podcast launched at the beginning of 2024 with a very specific goal: to increase Black and African American student enrollment and retention. Its episodes include inspirational conversations with current students and alumni, sharing how they succeeded in college despite facing difficulties and challenges.
4. BG Ideas by Bowling Green State University: This podcast is produced by the university’s Institute for the Study of Culture and Society (ICS). In each episode, the host interviews BSGU students, staff, faculty, and alumni about the work they are doing to create public good.
5. Skydeck by Harvard Business School: Last, but not least, this show is an example of how you can leverage the alumni network to build authority. Each episode features interviews with HBS alumni, as they share tips for current students, what a career in their field can look like, and how to navigate life after HBS.

Wrapping it up.

As you can see, the podcasting possibilities are endless.

It’s all a matter of having a clear idea of what your goals are, and picking the right topic and format to help you reach success. Setting up a podcast for your university can help you increase enrollment, build up campus culture, and strengthen relationships with alumni.

And if you have a clear idea of what you want to accomplish, but aren’t sure what you need to start your university’s podcast, you can always schedule a discovery call with our team.

Branded podcasts are all about quality, and one of your top goals should be achieving audio that’s clear as a bell. According to a study conducted by Discover Pods, around one-third of listeners disengage if podcast quality is low. Hollow-sounding audio and echo will not only cheapen your content but also your brand.

But that won’t happen to you because I’ve got you covered.

Setting up a podcast production studio in the office is a hefty project. I will share the tips that have helped our team produce high-quality podcasts for our clients for over ten years. And if setting up a studio seems daunting after reading this article, I will also share other options you can consider to get your podcast up and running.

This guide will cover:

• The pros and cons of setting up an in-office podcast studio.
• The cost of setting up an in-office podcast studio.
• How to control exterior noise.
• How to control interior noise.
• The ideal hardware setup for high-quality recording.
• Software recommendations for podcast recording and editing.
• What to do if you don’t want to set up your own in-office studio.

Note: this is not a how-to-shoot-video guide. Why?

Mainly because video is a whole thing of its own that adds layers of complexity to podcast production. Lighting, cameras, lenses, and angles. It’s a lot to think about, and you will already have enough to organize about just thinking about audio. What we’re focusing on here is how to achieve a great-sounding podcast experience.

Let’s get started.

The pros and cons of setting up an in-office podcast studio.

You probably think setting up an in-office studio is a great idea. And it might be. But the last thing you want to do is make a massive investment of time and money to realize it wasn’t the best decision for your company.

There are many things you and your team should analyze before you decide to embark on this project. After working in audio for 10+ years, here are the pros and cons I’ve observed.

Pros of setting up an in-office podcast studio:

• It provides easy access for content creators, reducing the need to travel to external studios.
• Convenience can lead to more spontaneous and frequent podcast recordings.
• It can lead to long-term cost savings compared to renting external studios for every recording session, especially if recording multiple shows.
• You can make immediate adjustments to the recording setup based on feedback or changing requirements.
• Establishing a dedicated in-office studio can contribute to consistent audio quality and branding for the podcast.

Cons of setting up an in-office podcast studio:

• Limited office space may restrict the size and scale of the studio setup, potentially impacting the quality of recordings.
• Being in an office environment may lead to distractions and interruptions during recording sessions, affecting overall quality and productivity.
• Achieving effective sound isolation in an office setting may be challenging, especially in open-plan offices with ambient noise.
• The initial investment needed to set up a studio is significant, and only worth it if you know podcasts will be part of your long-term omnichannel marketing strategy.
• Regular maintenance of equipment and the studio space is essential and may require additional time and resources.
• Unless you have a dedicated team recording episodes daily, you’ll have a studio with many idle hours.

The costs of setting up your own office studio.

If you plan on recording podcasts for years to come, setting up your own in-office studio can lead to cost savings in the long run. On the other hand, if you are unsure if podcasting will be part of your long-term marketing strategy, you might want to evaluate the costs more carefully.

Keep in mind that many articles and videos online teach you how to record your podcasts with minimal upfront costs, or even for free. While this is absolutely doable, much of that content is intended for personal podcast creation. Audiences are more lenient with the quality presented by individuals and entrepreneurs and expect higher quality from companies.

Make sure you are clear on the quality you need to achieve to maintain your brand’s reputation before deciding what resources you need to invest in podcast production.

Here is a general overview of the costs:

Podcast equipment: Free to over $2,000.
Self-Production/Editing: Free to $799 + your time.
Podcast hosting: $5 to $99+ per month.
Technical solutions: $200 to $1000+ per month.

Technical solutions include hiring freelancers or software to help with editing, show notes, transcripts, or promotional materials for each episode. Your company might already have access to these resources in-house, or you might have to hire external help for these tasks.

When looking for technical solutions, you need to be aware of the shortcomings of working with individual experts and software. Each solution will have a narrow focus and won’t contribute to the overall success of your show. For example, a sound engineer will make your show sound great, but they won’t help with show development, marketing, or business objectives. If you want to get the best service across all functions, you should consider hiring a full-service solution instead.

If you want to learn more about podcast production costs, you can read our in-depth article about how much it should cost to produce a podcast.

How to control exterior noise.

Controlling exterior noise is the first variable you should target. There are a couple of ways of doing this.

The ideal situation is building a full-on soundproofed studio, but I know most companies don’t have the resources or space to do this. If that’s your case, you should aim to set up your podcast studio room away from common sources of noise, such as:

• Meeting rooms and noisy corridors.
• Windows next to traffic-heavy roads.
• Heating and cooling units or creaky pipes.

“What if I can’t find the perfect podcasting space?”

If the perfect zen space isn’t available, you should plan your recording schedule when you can guarantee relative peace and quiet around you. Pick a time when you know the office isn’t buzzing with activity.

How to control interior noise.

Okay, you’ve chosen your perfect podcast studio room and banned any coinciding meetings in the room next door.

Now it’s time for some interior noise housekeeping.

Interior noise control is about preventing your podcast from becoming its own noise polluter. For example, echo from your voice bouncing off hard surfaces and mic bleed from sitting too close to podcast guests.

This means considering sound treatment options that can be retrofitted to your selected space without the disruption of full-blown soundproofing. But if you plan to record a lot and can afford soundproofing, go for it!

“What are my options for improving podcast audio quality?”

Podcast sound treatment is about getting the best audio possible by making the best of the environment and equipment you’re working with. Besides actual sound treatment, you can tick a few other audio-quality boxes.

• Simple or DIY sound treatment: You’ll be surprised how well carefully placed rugs or carpets, bookshelves (preferably with books!), or even curtains can help improve podcast audio quality. Just avoid having lots of flat, hard surfaces.
• Pro sound treatment: If you prefer a professional touch in your podcast studio setup, try Audiomute or GIK Acoustics. Both offer great options of sound-absorbing materials that double as interior-design features for creating the right visual vibe in your podcast room setup.
• Wearing reputable headphones: Wearing the right headphones means your mic won’t pick up guest audio emitted from computer or laptop speakers.
• Ensuring a strong internet connection: This is especially important for remote interviews using call conferencing tools like Zoom. This counts on both sides, so consider mentioning the need for a strong connection to guests in advance.

Setting up your gear and connections.

The fact that podcasting doesn’t rely on over-scripted narratives or high-budget productions is exactly why it can create organic intimacy between you and your audience.

However, it’s worth investing in a professional, reliable setup if you’re serious about using a podcast to achieve business goals.

Besides your computer, here is the hardware you’ll need:

• Some great microphones for you and your guest(s).
• Pop filters to cut out ‘P’ and ‘B’ plosive sounds, plus issues at both the high and low ends, making for easier-to-edit records.
• A reliable digital recorder (with an SD card and the right set of cables)
• Last but by no means least, a stable internet connection! Particularly if you’re recording live or doing remote recordings.

While this article is focused on audio, video is becoming an important part of many podcast productions. It’s not required, but if you plan on having video be part of your show, keep the following in mind:

• Don’t compromise with webcam quality. It’s worth investing however much you’re comfortable in a quality webcam or even a standalone camera capable of delivering quality viewing.
• Set up good lighting. Eliminate shadows and create the right presentational ambiance for your show.

My personal preference is hard-wired, tethered to the internet, and uninterruptible (no Wi-Fi). I take no chances!

If you want to nerd out on podcast equipment recommendations, read my complete guide to podcasting equipment.

Using the right digital tools.

Once you have the proper hardware setup, you should look into the digital tools and software that can help you capture the highest-quality recordings.

If you are recording remotely and interviewing guests, do yourself a favor and ditch Zoom, Google Meet, and Microsoft Teams. Instead, consider using Riverside.fm or Squadcast. Both solutions allow you to get clean recordings of remote guests without sacrificing quality.

Additionally, it seems like every month, there is a new AI tool that can help you with everything from cleaning up audio to creating promotional content. If you’re in it for the long run, explore new tools each month. You never know when you will find an AI tool that will cut production time and increase quality.

Going beyond the initial setup.

That, friends, is a general overview of the resources you need to set up an in-office podcast studio. As I mentioned, recording a high-quality podcast for your business requires a big investment of time and money.

The reality is that setting up the studio is only half of the story. Once you start producing your podcast, you’ll need the right processes and systems. You’ll need to establish who does the planning, scripting, copywriting, guest scheduling, and project management.

Most people don’t understand how much work it takes to consistently produce a podcast. In fact, it is one of the most common pitfalls of podcast planning.

Now that you have a better idea of the effort required to build and maintain your in-office podcast studio, let’s evaluate a couple of other options.

What if you don’t want an in-office podcast studio?

Maybe, after reading this guide, you’ve realized it doesn’t make sense to build your own studio just yet. Perhaps you want to give podcasting a try before you commit to it for the long term. Or maybe you don’t want an idle studio that you only use a couple of hours per week.

Whatever your reasons are, there are other options out there. The most common ones are hiring an individual producer or freelancer, or hiring a full-production team.

Hiring a freelancer.

This is a great option if you and your team have a lot of bandwidth to manage the project and edit the show. Individual podcast producers tend to specialize in specific tasks, like audio editing, but they can struggle to handle multiple tasks at scale.

In fact, you might want to consider hiring multiple freelancers. You can hire a consultant to help you with the strategy, an audio editor to take care of each episode, a graphic designer to take care of promotional material, and a copywriter to help with show notes, transcripts, titles, etc.

You can even hire a virtual assistant or a project manager to keep track of the project!

The benefits of working with individuals are you get more flexibility, and the costs tend to be lower than having a full-production team in-house. The disadvantage is that this arrangement requires a lot of attention and project management skills.

Hiring a full-production team or studio.

This is the best solution for businesses that want a high-quality podcast without investing all their precious time into managing the project. True full-service solutions can help you with everything from concept to branding to production and promotion. Some of them even help you outsource your interviews!

Of course, these types of services aren’t cheap. You can expect to pay anywhere from $1,000 to $15,000+ per episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two).

However, when you hire a specialized agency, you will have access to a team of experts with the experience required to launch and run a successful podcast.

If you are curious about what full-production in podcasting looks like, I recommend reading my article covering what full-service podcast production means to me after 10+ years working in this industry. It will give you a clear idea of what it’s like to work with agencies like ours.

Closing advice.

Your ideal podcast space should be set up exactly the way you need it right from the start to avoid complications down the road.

The good news is that you can positively impact podcast audio quality without expert knowledge or spending a fortune. Even with a modest budget, you’ll be amazed by the impact of implementing a few practical tips in this article. You can also follow me on LinkedIn, where I post podcasting tips every week.

And if setting up your own studio sounds like too much, you can always consider other options, like hiring us to do the heavy lifting.

There are many benefits to starting a podcast. In our 10-plus years of experience, we’ve helped clients produce podcasts to raise brand awareness, engage their audience, start conversations with prospects, and increase their bottom line.

But achieving those results means doing it just as strategically as your other sales and marketing activities. That’s where hiring an expert podcast producer can go a long way.

Marketing teams and entrepreneurs who’ve mastered podcasting as a sales tool have become household names. A clear example is HubSpot, a marketing software company that has built a whole podcast network as part of its strategy. Then, individuals like Alex Hormozi and Rich Webster use their own podcasts to promote their services. Unlike them, there are plenty of entrepreneurs who hit common pitfalls and often give up, frustrated.

Maybe you’ve fallen for the flawed assumption that you need a large audience to create a successful podcast. After all, most people believe podcast success is defined by the number of listeners or downloads.

This couldn’t be further from the truth. Here’s why.

Podcasts are the perfect tool for building trust and relationships.

Every week, I receive at least a handful of cold sales pitches through DMs, emails, calls, etc. I hate them, and I am sure your audience does, too. I also hate ads, and the fact that approximately 42% of internet users have ad blockers installed shows that I am not alone.

As audiences, we’re becoming increasingly resistant to traditional sales and marketing. Today’s customers want you to add value to their lives. They want to be part of the conversation, not just sold to.

That’s where podcasts come in.

Podcasting can earn you a share in the attention economy.

To win and maintain audience attention and trust, you have to deliver value through authenticity. That means making them feel like they are part of the conversation and sharing content they are actually interested in listening to.

A clear example of this is EOS Worldwide’s approach to the Rocket Fuel and We Run on EOS podcasts, which we produce for them. By actively inviting EOS Worldwide’s clients as podcast guests, they strengthen relationships and share what it’s like to implement the EOS system with listeners who could be future clients.

As you can see, a great podcast doesn’t push your product or service in an obvious way. Instead, it gives your listeners access to knowledge and stories. And in the best case, it helps you establish and grow a parasocial relationship with your audience.

Podcasting complements your outbound marketing strategy.

Compared with outbound sales and marketing tactics, podcasting stands out as leveraging a different dynamic altogether. One that changes the rules of engagement for the better.

Instead of thinly veiled product promos, ambush marketing, and desperate elevator pitches, podcasting provides a more organic medium for transferring value and even entertainment, free from in-your-face marketing agendas, as long as you create valuable content.

And if you want to create valuable content through a podcast, you need to understand your audience, their needs, and their thought process. This type of audience research makes your podcast more valuable, so more of your target audience wants to listen to it, which enables sales.

Podcasting can add authenticity to your brand touchpoints when positioned alongside more traditional marketing tactics. Once your podcast audience buys into your podcasting narratives, they’re more likely to trust and buy into other messages received in other marketing channels.

6 Ways podcasting overcomes the drawbacks of interruption marketing.

1. Podcasts aren’t overtly about sales.

Think of why you listen to your favorite podcasts. Maybe it’s because they teach you new, cool things. They stimulate new insights that change you for the better. Or perhaps it’s because they are simply entertaining. Maybe it’s all of the above.

It’s exactly for those reasons—and others—that podcasting brings so much value to lead generation and personal branding. By delivering meaningful experiences, podcasts engage your audience emotionally, helping keep you front-of-mind as a source of value.

Podcasts allow your audience to hear your voice and engage intimately with you, your business, and what you’re all about, without having to put up the “I’m being sold to” defenses.

2. Podcasts are accessible and flexible.

With podcasting, you can listen for free on any device, anywhere, and at any time. If someone downloads the podcast, you don’t even need an internet connection. So your audience can listen to them on their terms.

3. Podcasts are ‘opt-in.’

In other words, when an audience listens to or watches your podcast, they’ve actively decided to participate. It’s the complete antithesis to interruption marketing.

4. Podcasts can be listened to in installments.

Once someone has opted into a podcast, they can opt out anytime.

From a brand-building and sales perspective, that means a higher message impact. Your audience chooses to tune in, perhaps regularly, when they’re in the right headspace to listen.

5. Podcasts are ubiquitous and incredibly accepted.

Name a topic. Whatever you just thought of, there’s probably a podcast about it. That means countless possible niches and demographics with an appetite to tune in, listen, and learn.

As the podcaster, you need to know what’s important to your audience and how to curate a podcast narrative that doesn’t stink of overt self-promotion.

For example, Motivations AI has a series of personality tools and assessments that are perfect for coaches. Instead of creating a podcast about personality tools, which would quite frankly be boring, we produced the Coach Factory podcast in partnership with them. This podcast provides the perfect opportunity to interview and build relationships with their ideal customers.

6. Podcasts create authentic intimacy.

When you watch CNN or view an ad or social media post, you’re listening or scanning for biases because you automatically assume the speaker’s or ad’s intentions. These are scripted mediums, after all.

By contrast, the best podcast narratives are natural, organic, sometimes live, long-form, and perhaps even blemished with occasional errors.

This is one of the biggest reasons people love podcasts and why they can be powerful for building trust with your audience.

Making podcasting part of your general marketing strategy.

Ultimately, podcasting can be a great tool for your sales and marketing team, as long as you have the right production, planning, and positioning. It is a job that can’t be rushed, and you must put in the hours to add legitimate, authentic, and consistent value to listeners without expecting something back immediately.

If you make it part of your omnichannel marketing strategy and stick to it long enough, your audience will trust and choose you. And if you don’t want to do it alone, reach out to us. We’ll do all the podcast heavy lifting so you can focus on all the other important matters in your business.

And it seems easy. Just publish a podcast, and trust will be built, right?

In reality, using podcasts to build trust requires planning and intentionality. In this article, I share seven key factors for building trust and how they apply to podcasting.

7 Factors for building trust.

In the Harvard Business Review article “Decision to Trust,” Robert F. Hurley outlines seven situational factors that people evaluate when deciding whether to trust or not.

Once you understand these seven factors, you can use them in any business area to help you build the right connections. And when it comes to podcasting, you can use them to maximize the trust you build with your audience and potential customers, ultimately leading to business growth.

Factor 1: Security.

Security isn’t necessarily something that you think of in relation to podcasts, but it definitely ranks high when it comes to trust. And when people are trying to decide whether they should trust a product, person, or company, they try to measure the associated risk. The lower the risk is, the easier it is to trust.

And while there aren’t many obvious risks associated with listening to podcasts, one stands out: the risk of misinformation. In fact, Podcast Taxonomy lists fact-checker as one of the recognized roles in podcasting because it is so important.

When preparing for an episode, make sure you do thorough research into the subject and pull relevant data. This shows the listener that you’re well-informed on the topic.

If you want to make your podcast a safe space for listeners, you have to make your podcast credible by conducting thorough research and pulling relevant data. This means checking your facts, making sure you share correct links, and using data from trusted sources.

Practical tips:

• Check your facts.
• Don’t spread misinformation.
• Share correct links and data.

Factor 2: Similarities.

We humans are social creatures, and we tend to trust other humans that are similar to us.
Similarities can include values, belonging to the same group, personality traits, and even the way we communicate.

If you want your podcast to be relatable, you’ll have to research your customer.

By understanding your audience’s needs, preferences, challenges, and goals, you can tailor the content accordingly. A great way to do this is by applying voice of customer methodologies to truly understand what topics they care about.

For example, you can use an audience research tool like SparkToro to learn about your target audience. This type of research can provide you with data on content your audience watches, listens to, and reads. And with this information, you can tailor your own content to their interest and even select the right partners for sponsorship deals.

As your similarities become evident, your audience realizes you align with their vision and trust blooms.

Practical tips:

• Conduct customer research.
• Use Voice of Customer methodologies.
• Build the aspect of community into your podcast.

Factor 3: Alignment of interests.

Imagine you visit your doctor’s office, hoping they will help you get through a bout of flu. But throughout the consultation, you realize that they are more interested in selling you their line of flu medicine than actually improving your health. Your trust shatters.

This can happen in any scenario where interests don’t align.

When a person listens to a podcast, they are generally looking for education, entertainment, or both. Every one of your listeners has expectations about your podcast, expectations they’ve built based on the episode title, show notes, reviews, etc. If they feel, at any point, that your interests are not aligned with their expectations, they will simply jump off your podcast.

If you want to build trust, you need to focus on your audience and deliver the value they expect.

Practical tips:

• Ask yourself what your audience needs help with.
• Focus on the solutions you can provide for your audience.
• Request feedback periodically.

Factor 4: Benevolent concern.

We tend to believe people are self-centered. It’s just human nature. And nothing erodes trust as much as someone who is trying to manipulate you.

This can happen in podcasting when you put your business’ priorities before your audience’s. If you try to push too much on sales during any cast, or if you use clickbait titles to increase plays, you will come off as self-interested instead of benevolent.

This doesn’t mean you can’t use your podcast for sales. In fact, when done right, podcasts are a great sales tool. You just need to strike the right balance between sales content and valuable content.

Imagine you subscribe to a new podcast about local entrepreneurs in your city. But once you start listening to the podcast, the host starts promoting mass-produced goods through host-read ads. It will feel like they don’t really care about the topic they are covering in the podcast and they just care about making more money.

The more you align your content, especially sponsored content, with your values, the more trust you can gain.

Practical tips:

• Be wary of using clickbait titles.
• Be cautious with the use of ads.
• Align the content with your values.

Factor 5: Capability.

A listener won’t trust a brand that has not demonstrated a consistent ability to meet his or her needs. And if you can’t establish your podcast’s credibility, they will believe you are incompetent.

Establishing capability means establishing credibility. And while this factor is closely related to factor 1, safety, it goes beyond sharing accurate information.

One of the best ways of establishing credibility is by choosing the right topics, asking the right questions, and finding the perfect podcast guests. You might even want to outsource your podcast interviews to make sure you build your reputation and credibility in the best way possible.

For example, when we worked on the At the Brink podcast, we were covering stories about the threat of nuclear weapons. Guests included historians, congressmen, and even the 42nd President of the United States. If we hadn’t been able to find the right experts to interview as guests, the podcast wouldn’t have been successful.

Practical tips:

• Be selective about your podcast guests.
• Do your research and prepare the right questions to tackle.
• Highlight any credentials that show you are the right person to talk about the topic.

Factor 6: Predictability.

Consistency and predictability are crucial when it comes to podcasting—and digital content creation in general.

If you tell your listeners that you will be publishing new episodes every day, but the workload becomes too much to handle, and you become inconsistent, your listeners will feel like they can’t trust you.

Similarly, if you promote your podcast as a series of one-on-one conversations and interviews and then decide to switch to monologues and storytelling, listeners will feel apprehensive about the change.

When thinking about predictability for your show, you first need to think about the goal. If you want broad appeal and reach, you can try a narrative podcast or another creative format. If you want to build intimate relationships, then one-to-one interviews are a better choice.

And when it comes to length and periodicity, you need to consider the needs of your business, the host, and the audience. If the host and guests have limited time, you’re better off with a shorter show. And if the production process is complex and requires a lot of planning, you might want to consider weekly episodes instead of daily ones.

What matters the most is that you select a format that helps you meet your needs and constraints.

Practical tips:

• Keep the promises you make to your listeners.
• If you change your plans, let your listeners know.
• Take everyone’s needs and constraints when selecting a format.

Factor 7: Level of communication.

Finally, trust is about building relationships, and building relationships depends on communication. And if you have communication failures, you and your podcast will be viewed with suspicion.

You might shy away from being overly informal with your podcast, but communicating with authenticity and transparency is needed if you want to build trustful relationships with your listeners.

A podcast is the perfect place for you to be honest about your strengths, weaknesses, opportunities, and challenges, and share your insights, opinions, and experiences. Don’t be afraid to admit your mistakes, ask for feedback, and invite listeners into the conversation.

Discussing these insider nuts and bolts may seem like you’re revealing too much. You are. But that’s what podcasting is all about. It’s storytelling at its finest.

Practical tips:

• Address mistakes openly.
• Invite your listeners to be part of the conversation.
• Share behind-the-scenes information.

Turn your podcast into an inner circle.

Podcasting creates a portal where your listeners are invited into your inner circle.

Within this inner circle, you are able to build relationships and trust in a way that is impossible through billboards or TV commercials. You can reveal the personality and soul of your business by giving a voice to the people who make up your company.

Think about it. When people listen to podcasts, they’re looking for the human voices and stories. According to Insider Intelligence, the number of podcast listeners will continue to increase beyond 2025. So, more and more people are turning to podcasts to find the brands they can trust.

Now you can see why podcasting is quickly becoming one of the best platforms for brands to connect with their audience. And yet, not all brands are taking full advantage of podcasting’s unfair advantage.

If you haven’t invested in this medium yet, and you’re curious about how it can help your company build trust, reach out to our team. We can help you figure out the best podcasting strategy for your business.

“That article on Forbes said podcasting was easy.”

“Wait, I need a microphone? What type? What brand?”

“How do I edit my podcast? What software do I need? Who should I hire?”

“What the hell am I doing?!”

If you’ve said or thought or shouted any of these phrases into the depths of despair… welcome to the honest podcast launch overview you’ve been looking for. 

Here’s the truth:

Launching a podcast that is worth listening to takes hard work, planning, consistency, and commitment. 

While the internet is a wealth of information, it can be overwhelming sorting through all of the differing advice. A few searches can leave you feeling more confused than you were to begin with.

Not to worry, this is precisely why we have written this article. 

This is NOT a step-by-step guide. 

This IS an honest overview of:

1. What basic tools and resources are necessary to launch a successful podcast.
2. The long term benefits you can expect to gain from podcasting.
3. How this might look for you—entrepreneurs, small business owners, speakers, consultants, authors—to launch a podcast from scratch. 

This podcast launch overview is outlined by our 9-step, proven process that is the accumulation of over 8 years of experience in the podcasting space. Over the years, we have helped established entrepreneurs and marketers amplify their authority and grow their business through the power of effective podcasts. By taking you from overwhelm to launching a podcast to your target audience, our approach is built on results and shaped by innovation.

Phase 1 | Planning

First, you need to be clear on your intentions for your podcast. This will lay the foundation for recording your very first episode.

Let’s break this foundation into THREE sections: 

1. Goals
2. Branding 
3. Equipment
   

Step 1: What Are My Podcast Goals? Who Is My Podcast For?

Setting goals… This is an important step in any planning process. But how do you know what goals need to be set for your specific podcast? 

This will look different for everyone depending on what you want your podcast to achieve for your business.

Just like any other marketing initiative—or any communication initiative—the first step is to hone in on your ideal audience. Who are they and how can your expertise help fulfill their needs?

We have found that most businesses or entrepreneurs see their goals reflected in one of these six avatars.

1. The Thought Leader: This is for the business who wants to be viewed as an expert in their space.
2. The Lead Driver: This is for a business or person who has a specific product and they want to generate leads or sales for their business.
3. The Networker: This is for a new or existing business or individual who is looking to build or strengthen relationships with others in their field. 
4. The Teacher: This is for people who want to educate or share their knowledge on a specific subject.
5. The Money Maker: This is for people who are interested in monetization or sponsorships. If you are hoping to earn money directly from the podcast, this might be you.
6. The Entertainer: This is for the people who want to influence a lot of people or make an impact. 

Goals will likely overlap and you may resonate with more than one of these avatars. That is okay. We found it’s best to focus on no more than 2-3 goals. If you try to do too many things, you will lose traction with your target audience.

Once you determine your goal, a.k.a. your “why,” and your target audience, you have set a strong foundation for your podcast. 

Next, it’s time to think about your show’s topic. What do you want to share with your audience?

Your topic can be as broad as marketing or as niched down as discussions about reducing stress and burnout for busy physicians. 

Some advice to keep in mind:

• The more niche you go in podcasting, the better. 
• Focusing on one group of people is a good strategy. 
• Be passionate about whatever you choose. 

Step 2: What Do I Name My Show? How Do I Appropriately Brand It?

This step will be straightforward if you are creating a podcast for an established business. If this is the case, you will want to use your company’s brand guide to inform the colors, fonts, and tone of voice for your podcast.

If this project is a separate entity from your business, you will have more creative freedom in this process.

Branding your show requires defining these important aspects:

• Brand Identity
• The Purpose
• Vision and Mission
• Tone of Voice
• Logos and Typography
• Color Scheme

Then, you can move on to writing the podcast title and description and choosing the music and cover art. 

Podcast Title: This is your listener’s first indication about who you are and what you are about. Try to pick something clear, memorable, and specific. It should also rank for your podcast’s relevant keywords. 

Description: Your description is usually the second interaction your audience has with your show after the title—so you need something inspiring. Keep it brief and powerful.

Music: For many of us, music creates emotion. Allow this to aid you in choosing music for your podcast. Podcast music is generally inserted during the intro and/or outro portion of your episode, with some specific sounds inserted during shifts in conversation or ad breaks. 

Cover Art: Podcast feeds contain artwork that is a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels. Choose something eye-catching that represents your podcast well.

Check out The EOS Leader Podcast for an example of a well-written description that is short and direct. You’ll notice the artwork, music, and title also drive attention to the topic and intrigue the listener. 

Take time brainstorming, defining, and refining these aspects of your podcast. When in doubt, revisit your goals. If you find yourself overthinking things, remember that you can always adjust and rebrand after your podcast launch if need be. 

Step 3: How Do I Record My Podcast? How Do I Get The Best Sound?

The first thing you will need to know in regards to equipment is the difference between software and hardware.

Software: Recording to software entails using either computer-based software or internet-based software.

Computer-based software is typically called audio editing software or referred to as a DAW (digital audio workstation). This includes free tools like Audacity or paid versions like Audition or Pro Tools.

Internet-based software or software as a service (SaaS) solutions include Zencaster, Squadcast, or the most commonly used tool, Zoom. 

Although many people record straight to a software-based tool, this is not something we generally recommend. This is simply because they often lack dependability. You run the risk of something or someone cutting out or not having the sound quite right. In our opinion, if you are going to be conducting interviews, you want something you can rely on.

Hardware: Hardware is the opposite of software, it’s dependable. You usually run into fewer problems or technical issues. It is also usually higher quality in the sense that you can set certain levels that suit the room or place you are recording in and know that it will sound great almost every time. In other words, you have more control of the sound.

Podcast Equipment Suggestions: Now, there are many different equipment pieces to consider when starting your podcast and within each category there are many options. If you want to read more about what equipment might be right for your specific podcasting needs, our founder Jeff wrote a detailed article titled Podcasting Equipment: The Complete Guide that you can refer back to at any time.

Creating the Right Recording Space: Make sure you are recording in the right space. You can do this by evaluating outside noises such as traffic, people, or animals as well as inside noises such as children or pets running around. All of these will be picked up on your mic and your voice will be skewed by that.

Simple fixes may include avoiding hard surfaces (try carpeting walls and flooring) and using proper recording techniques (facing the mic, not moving around too much).

Phase 2: Produce

You know what you want your podcast to be about, the branding you desire, and the “why” behind your show. Now, it’s time to find the people who will help you bring your show to life. How do you find guests? How do you know if they’re going to be the right guests for your podcast? And how do you even begin to interview them?

In this phase, I will explain how to:

1. Identify the right guests for your podcast.
2. Effectively schedule guests.
3. Conduct a great interview.

Step 4: How Do I Know Who To Have On My Show?

Before you get lost in a Google search, ask yourself what your ideal listener wants to learn or listen to. What will intrigue them? What are they struggling with? How can your guest help answer their questions? Look for guests who can speak to what your ideal listener wants to hear about.

Try not to focus on how many listeners you may get. Don’t let imposter syndrome get to you or waste time wondering why anyone would want to be on your show. Instead, invest time in identifying and connecting with the guests that feel right for you and your audience. Several tactics that have worked for us and the shows we have helped produce are:

Highlight your friends and connections. If you’ve been in your industry for any length of time, you have probably befriended some interesting people. Get them on your show first. After you have had a chance to interview them, ask if they can introduce you to other experts in their circle of influence that could add value to your show. 

Find authors of upcoming books that relate to your topic. Generally speaking, if an author has an upcoming book release, they will want to get in front of as many people as possible. This positions your podcast as an important opportunity that helps both parties achieve their goals. Conduct a search in Amazon or Google with the topic you want to cover, and include the date.

Make connections with your ideal guest online. Comment on relevant blog articles or social posts to cultivate an authentic connection. This is a great way to build rapport over time with them before inviting them onto your podcast.

Securing your first few podcast guests can seem daunting. But if you focus on what matters, you will start building a strong guest list. A few reminders:

• Look for guests that can add unique value to your target audience.
• When extending an invite, highlight how the interview will benefit them: visibility, traffic, authority.
• Ditch the imposter syndrome. You and your podcast are worth the effort and time it takes to secure meaningful interviews.

Step 5: How Do I Efficiently Schedule My Guests?

Once the invitation has been accepted by the guest, it is time to schedule a date, time, and program (Zoom, GetWelder, etc.) for the interview to take place. 

This is an area where the most time is usually wasted. With the unnecessary amount of emails back-and-forth, it can take weeks to schedule the interview, leaving the guest feeling unsure or worse, frustrated. 

Taking a strategic scheduling approach is key. Give them a list of dates and times to choose from that will best suit their schedule. Use a scheduling software like Calendly, Acuity Schedule, or whatever you use for regular meetings. 

This way you can set out dates that work for your schedule and your guests can pick a date that works for them too. You want to make the process as efficient as possible.

Make sure you are setting expectations from the beginning. Allow them to ask any questions they may have in a follow-up email and answer as precisely as possible.

Our suggestion would be to share with them the general flow of your podcast while limiting the number of concrete questions you may ask throughout the show, as these may change once the conversation takes place.

Step 6: How Do I Conduct a Great Interview? 

One of the most rewarding things about podcasting is interviewing industry experts and getting the opportunity to learn from them. However, it is important to remember that their time is valuable and the more efficient your process is, the better their experience will be.

Common obstacles that are faced when trying to conduct a solid interview are:

• Lack of confidence.
• Feeling outclassed or intimidated by the interviewee.
• Not knowing what mistakes to avoid. 
• Unsure of the right questions to ask. 

The first step you will want to take in preparation for the interview is to identify your unique strengths. 

What is your style of interviewing?

1. Are you a curious person who can think on the spot and ask the right questions off the top of your head?
2. Or are you better at planning ahead and having some ideas sketched out of how the interview should go? 

Once you have the answer to these questions figured out, then you will have a better idea of how much planning you should do for the episode and what kind of questions to ask. 

It is always best to spend some time researching your guest, their story, and other interviews they may have done. There are plenty of interview podcasts out there often asking the same questions of industry leaders, time and time again. 

So how can you make the interview with your guest stand out from the crowd? This is where the research and preparation plays a big part. 

Get familiar with their background and find interesting points of conversation to include in your questions. You may not have a chance to interview them again, so make the most of this time by being well-versed in their work.

Finally, make sure that they are set up with quality equipment, have a quiet space to record in, and that they feel comfortable on your show. Trust your gut, get curious, and take responsibility for the interview.

Phase 3: Publish

You have branded your show, conducted your interviews and now you’re ready to launch your podcast!

In this phase you will:

1. Produce your podcast.
2. Promote your podcast.
3. Launch your podcast!

This is the final phase and in many ways, the most exciting. 

However, it does require some of the most detail-oriented work and technical proficiency. 

From rendering audio files, choosing which platforms you want to publish on (Apple, Stitcher, Spotify, etc.), making sure it is appearing on the correct RSS feeds, to double-checking your headline and keywords, and sharing assets with your guests for promotion, this is a critical phase. 

You’ll want to have all of your i’s dotted and t’s crossed for maximum impact and a successful launch! 

STEP 7: Where Do I Begin With Producing My Podcast? 

There are a lot of moving parts that go into the production of a podcast. This includes the editing of the interview, brainstorming how to rework the content, and more. You will be taking the raw components and content and turning it into something engaging.

Before we get into the meat of this topic you need to understand what you’re getting yourself into. Your production will vary based on the type of content you are hoping to create. Some questions to consider:

• What kind of show are you trying to produce?
• Who should be working on your show?
• What tools do you need to get the job done?

If you plan on having a simple interview podcast or solo podcast, your focus will be more on piecing together the raw materials you have and making those sound polished.

If you are searching for a more dynamic sound, your efforts will go toward more editing with crafting a narrative script after the fact.

Who is involved in producing a podcast?

Common titles you will need to be aware of while getting your production plan together (whether you do this by yourself or with a team) will be:

Producer: This is the person who coordinates and executes the production of your podcast. Their duties can include anything from research, budgeting, and setting the creative direction of the podcast to overseeing the editing.

Host: This is likely you! This is the person who is conducting the interview or acts as the consistent presence on every episode of the show. There can be more than one host per show.

Audio Editor: This is the person who cuts and rearranges the audio for clarity and storytelling purposes. They will perform the general processing and mastering.

Production Coordinator: This person is responsible for managing the logistics of the production process from recording to publication.

There are multiple other roles involved but these are the common names you will want to know. If you’re looking for a more in-depth explanation of certain roles, try searching on Podcast Taxonomy’s whitepaper.

What if I want to produce my own show?

If you are producing your own show, you will need to have an idea of the software available to help you. Audacity, Garageband, Audition, and Pro Tools are a few popular options. These each have different benefits and it is definitely worth doing your research before committing to one over another. 

If you’re planning on editing your own podcast, be prepared to learn a lot of new tools and do quite a bit of work. This is a craft people spend years mastering, so don’t expect to learn this overnight. 

What if I want someone else to produce my show?

If you do not have the time to produce your own podcast, you’re not alone. The majority of people, especially entrepreneurs or business owners, do not have time to spare. The good news is, you do not have to do this by yourself. There are a lot of options for hiring the right help. Some of these may include:

Consultant: This is usually a person who (hopefully) has experience making successful podcasts who guides you through the process. You typically pay these individuals for access to their courses or direct help. 

We moved into this space at the beginning of 2021 with the Podcast Launch System. In this group course, we take you through the three phases of planning, producing, and publishing your results-driven podcast. It’s been a great alternative to our full-production services and a lot of fun to teach.

This is not a good fit for some businesses because it is not worth the team’s time to learn and manage everything. This is a great fit for people who want to do all of the work but make the learning process shorter.

Technical: This is the most popular type of podcasting help you can get. Typically technical help is a person, service, or small agency that assists you with the technical side of running your podcast. It’s a great fit for people who know what they want to record and how to record it but don’t want to deal with anything after that. For example, you would schedule, plan, and record your podcast episode and then send it to your technical help to handle the post-production steps like editing, uploading your podcast to the internet, and writing show notes. 

This might be a good fit for your company. We’ve found this is a good solution for companies on a budget who are looking for more of a service than a partnership. To be successful with this kind of help, it’s very important that you have a strong strategy and plan before starting. This kind of agency is usually more concerned with making a nice-sounding podcast and not what the podcast is actually doing for your business. 

Full-service: This is the space where my company has operated the longest. The full-service option is a perfect fit for companies who are looking for true partnerships when it comes to producing your podcast. Full-service agencies are podcast specialists and understand how to leverage the audio medium to help your business achieve its goals. You can view most full-service production companies as an extension of your own company. They should be able to plug into your existing flow and expectations seamlessly.

Full-service podcast solutions work best for busy teams that have a sense of what they want to accomplish but aren’t entirely sure how to get there. They have a unique understanding of your business, your goals, and how a podcast can help you achieve them. Full-service is typically a good fit for medium- to large-size companies with dedicated marketing teams. They can sometimes be a good option for higher-profile individuals like authors and business leaders who want to just focus on being the talent and not worrying about anything else. 

To decide what is best for you, you need to evaluate your budget and your goals. Of course, the full-service agencies are generally the most expensive option as you are getting the most help, while a consultant might be best for someone with a smaller budget as they may bill you by the hour.

Do your research! Make sure the person you hire for your podcast launch has a good reputation and understands podcasting well. You don’t want to hire someone only to realize that you do not mesh well with each other. If you’re unsure where to start, you can follow our guide: How to Choose a Podcast Production Company for Your Project (and 7 Suggestions of the Top Podcast Companies).

Step 8: How Do I Promote My Podcast?

You’ve done everything you need to do in order to make a really great podcast—the interviews, the planning, the editing—but now you need to promote your podcast.

There are many different platforms and strategies you can use to promote a podcast. Some are easy and don’t require a lot of effort, while some might take a bit more time. A few examples of podcast promotion that we have seen work for our in-house podcasts as well as our clients are:

Create an Episode Trailer

This is a great way to give information about what the podcast is about, who it is for, share the name and host of the podcast, and explain when they will see the episode go live. Keep it short and engaging. This should pique the listener’s interest without giving too much away. 

Repurpose

Repurposing your content will allow you to create high-quality pieces efficiently. If you’re creating content for a single purpose you are cheating yourself and your audience. We suggest creating content with at least three different purposes in mind.

For example: You create a podcast, turn it into an article, turn that into emails, and take pieces of it to use for social posts. ONE piece of content FOUR ways. We break this down in detail in our latest article Stop Wasting Content: What Megazords Taught Us About Content Repurposing Workflows.

Write Show Notes

Think of the show notes as the written resource for your podcast. They should clearly reflect what the audience will learn and state the reasons why the reader should listen to the episode. Highlight specific powerful quotes and links to any services, products, people, or businesses mentioned in the show.

Great show notes should make the reader want to click play, so focus on the value of the content.

Design Social Images

Podcasting can be a surprisingly visual medium. You can leverage written components and create visual pieces out of them. These may include quote cards, featured images, or audiograms (a compelling clip from your audio edited together with one of the social images you create).

Just be sure to make it visually appealing so if someone is scrolling through their social feed, they want to stop and watch/read/listen.

Some additional ideas could be:

• Paid advertising.
• Paid promotion on social media.
• Podcast sponsorships through sites like Advertisecast.

Remember, just because there are many ways to promote your podcast doesn’t mean you must do all of them. Identify where your target audience spends their time outside of podcasts, and focus your promotion efforts there. We explain every step of the podcast promotion journey in this article written by our team: Podcast Promotion: 8 Ways to Grow Your Audience.

Step 9: What Is The Best Way To Prepare for Podcast Launch?

Before your podcast launch date, you’ll want to have these foundational platforms set up.

Hosting Platform

Your podcast needs a host site or host platform. This is where your podcast and related media will live. This is where your primary data is tracked and analytics can be reviewed. 

Sites like Simplecast, Transistor, and Megaphone are popular. It’s important to research these different host platforms and choose which one’s features suit your show and goals the best. 

Website

This is where your show notes will be published and the embed code for your hosting platform will be placed. This is also where you will direct your audience for more information, links, and any other resources you want to offer. Platforms like WordPress or Squarespace are popular and efficient. 

RSS Feed

A very important step in the podcast launch process is understanding your RSS feed. We have discussed how all of your media lives on the host and how it will be informing all of the other platforms when an episode is ready. So how does this work? The RSS feed. 

This RSS feed is what you’ll be submitting to podcast distribution platforms (which we will be going over next) and you will only need to submit this feed once. Every time you upload a new episode to your media host, the feed is automatically updated on any distribution platforms you’ve submitted the podcast to.

Distribution Platforms

There are many distribution platforms (sometimes called directories) where you can list your podcast but these are the ones we believe are essential.

• Apple Podcasts is one of the largest podcast directories and it should certainly be one to focus on. To learn how to upload to Apple Podcasts, head over to iTunes Connect’s Podcaster Support page to create an account and submit your podcast.
  
• Spotify is another essential directory that is quickly gaining authority as a podcast platform because of its ability to make relevant music and podcast recommendations. Head over to Spotify for Podcasters to get started and follow the steps to submit your show.
  
• Google Podcasts is also a platform we would absolutely recommend having a presence on. You can find out more by heading over to Podcasting on Google. Once you verify ownership of your podcast and review the info, publish the podcast and wait for approval.

Every platform is different so it’s important to review the process for each. You can expect to be asked for your podcast’s name, description, category, artwork, etc. You should allow plenty of time for your podcast to be accepted and show up in the directory before your launch date—this will vary for each platform. 

When it comes to the official podcast launch, we like to suggest publishing 2-3 episodes to kick your show off and having at least one scheduled and ready to go. This gives your audience plenty of content to listen to while you prepare future episodes.

Ready, Set, Podcast Launch

Hopefully this insight has given you a helpful overview of what a podcast launch will require. 

It can be easy to get wrapped up in the numbers, but podcasting is a long game. It requires consistent uploads, intentional strategy, and valuable content.

Set realistic goals and try to be patient.

Remember: it’s easy to make a podcast. It’s hard to make one that people want to listen to and engage with. 

But if you put in the hard work, ask for help, and stay focused on your goals, it can change the trajectory of your business.