Articles

Podcasting ROI: The problem with attribution

Podcasting ROI: The problem with attribution

For the past 15–20 years, in the world of marketing, ROI has been everything. Teams have been expected to show clear, quantifiable returns for their efforts to justify budgets. If you’re considering a branded podcast, the stakes are even higher—working with a...

Is video podcasting right for your brand?

Is video podcasting right for your brand?

Over the past few years, video podcasts have grown in popularity, and this trend is not slowing down.  YouTube is one of the most popular (if not the most popular) podcast listening platforms, according to sources like Backlinko and Edison Research. As of June...

How podcasting builds thought leadership in the coaching industry

How podcasting builds thought leadership in the coaching industry

“Thought leadership” is one of those buzzwords that makes most people want to roll their yes—it’s overused, and everyone seems to claim the title. Yet, in industries like coaching and training, standing out as a trusted expert is critical to attracting the right...

How much should it cost to produce a podcast?

How much should it cost to produce a podcast?

You are likely here for one of three reasons: You are an individual looking to start a personal podcast and want an estimate of the costs. You represent a company and want to know what hiring a podcast production team costs. You are a podcaster, and you want to know...

Top 10 podcast ideas for universities (+ examples)

Top 10 podcast ideas for universities (+ examples)

Almost 50% of the Gen Z population, in the US, listens to podcasts every month, according to Edison Research’s latest Gen Z Podcast Listener Report. This means there are around 11 million people, between the ages of 13 and 24 ready to engage with audio content created...

Marketing strategy: podcasting’s unfair advantage

Marketing strategy: podcasting’s unfair advantage

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...

How to build trust with a podcast

How to build trust with a podcast

Explore the seven factors for building trust and start establishing stronger relationships with your audience through podcasting.

9 Ways to determine the ROI of your podcast

9 Ways to determine the ROI of your podcast

Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast?  Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...

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