Articles

For the past 15–20 years, in the world of marketing, ROI has been everything. Teams have been expected to show clear, quantifiable returns for their efforts to justify budgets. If you’re considering a branded podcast, the stakes are even higher—working with a...

I’ve lost count of how many companies I’ve spoken to over the years who wanted to start a podcast, but just never got around to it. Or, they started, got a couple of episodes in, and then abandoned the project.  It’s not that they didn’t have good ideas or great...

Over the past few years, video podcasts have grown in popularity, and this trend is not slowing down.  YouTube is one of the most popular (if not the most popular) podcast listening platforms, according to sources like Backlinko and Edison Research. As of June...

“Thought leadership” is one of those buzzwords that makes most people want to roll their yes—it’s overused, and everyone seems to claim the title. Yet, in industries like coaching and training, standing out as a trusted expert is critical to attracting the right...

Let's be real: coaching and training companies don’t just offer services—they offer transformation. And to get people to buy into that promise, trust is everything. Clients invest in you and your programs because they are confident you can help them grow. In fact,...

Podcasting is a ton of work and it begins in the planning stage. Avoid these 6 common mistakes to get ahead of your competition.

Leadership & development, coaching, training programs—they all have one thing in common: they are businesses built on relationships. In order to grow these businesses, you need to learn how to scale your relationships, and podcasting offers a great solution. When...

With podcasting on the rise and more people listening to podcasts than ever before, businesses are eager to jump in. However, if you have decided to launch a podcast for your company, you face an important choice: what format should you choose?  The easiest...

Many coaching businesses require trust from their customers. Here are 7 ways you’d benefit from having a podcast.

A comprehensive guide to marketing and promoting your podcast. What it is, why it matters, and 5 tactics you can start using today.

Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.

Full-service podcast production means many things to different people. Jeff reflects on what it means to him after 10 years in the business.

Learn what makes a good podcast guest, how to find the right person for your interview, and tips on increasing the chances of the potential guest saying yes.

Podcasting keeps growing and podcast trailers are becoming a way to get new listeners. However, most advice on making trailers won’t help you. .

The Power Ranger-inspired process that shows you exactly what to focus on, when to focus on it, and how to delegate the rest to get no more wasted content.

Almost 50% of the Gen Z population, in the US, listens to podcasts every month, according to Edison Research’s latest Gen Z Podcast Listener Report. This means there are around 11 million people, between the ages of 13 and 24 ready to engage with audio content created...

Podcasting is a beneficial but time-consuming medium for many companies. Fortunately, you can outsource more than you realize. In this article, learn how and why you should outsource your podcast interviews.

Podcasting (specifically branded business podcasts) continues to grow in popularity. If you haven’t yet considered adding a branded podcast to your marketing mix, you might be missing out on a big opportunity. Consider the following facts presented in Edison...

How long does it actually take to run a company podcast? And I don’t mean an amateur personal show. I mean something that creates real value in the marketplace and that engages your ideal customers. A proper company podcast that drives awareness, relationships, and...

Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...

Interested in creating a podcast studio setup in your company’s office? Consider these 3 major factors before you do.

Podcasts can support any stage of the B2B marketing funnel. This article shares tips for every stage and some of our favorite podcast examples.

We’ve become increasingly resistant to legacy strategies of sales and marketing engagement. If you want to build more authentic engagement, producing a podcast can help.

Explore the seven factors for building trust and start establishing stronger relationships with your audience through podcasting.

Learn how to stand out in a sea of experts by becoming a unique source of information instead of the next Google search or AI prompt.

Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast?  Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...

One of podcasting’s greatest benefits is developing parasocial relationships. In this blog, we cover the whats, whys, and hows of parasocial.

We’ve been producing podcasts in the commercial real estate space for over 5 years. This article covers several ways a podcast has benefited our clients.

Learn everything you need to know when it comes to investing in copywriting or podcasting for your business.

Ever wonder how much work goes into planning a podcast launch? Probably more than you realize. This article gives a behind the scenes look at launching Outdoor Sounds.

There are many metrics a podcaster can use to gauge the success of their content, but one data point is universally valuable for tracking podcast performance.

Learn how to use an omnichannel marketing approach to grow your podcast and better leverage your marketing content.

Our 9-step, proven process helps you ditch the overwhelm and launch a successful podcast to your target audience.