Articles
Setting the right podcast goals: How to define success for your brand
As marketers and business owners, there’s no shortage of shiny objects to grab our attention. That’s why when it comes to podcasting, it pays off to be deliberate. It’s easy to think you need a show simply because your competition has one, or without a clear...
Podcasting ROI: The problem with attribution
For the past 15–20 years, in the world of marketing, ROI has been everything. Teams have been expected to show clear, quantifiable returns for their efforts to justify budgets. If you’re considering a branded podcast, the stakes are even higher—working with a...
In-house vs. outsourced podcast production: what’s best for your business?
I’ve lost count of how many companies I’ve spoken to over the years who wanted to start a podcast, but just never got around to it. Or, they started, got a couple of episodes in, and then abandoned the project. It’s not that they didn’t have good ideas or great...
Is video podcasting right for your brand?
Over the past few years, video podcasts have grown in popularity, and this trend is not slowing down. YouTube is one of the most popular (if not the most popular) podcast listening platforms, according to sources like Backlinko and Edison Research. As of June...
How podcasting builds thought leadership in the coaching industry
“Thought leadership” is one of those buzzwords that makes most people want to roll their yes—it’s overused, and everyone seems to claim the title. Yet, in industries like coaching and training, standing out as a trusted expert is critical to attracting the right...
How much should it cost to produce a podcast?
You are likely here for one of three reasons: You are an individual looking to start a personal podcast and want an estimate of the costs. You represent a company and want to know what hiring a podcast production team costs. You are a podcaster, and you want to know...
Relationship marketing: Using podcasts to enhance customer relationships
Let's be real: coaching and training companies don’t just offer services—they offer transformation. And to get people to buy into that promise, trust is everything. Clients invest in you and your programs because they are confident you can help them grow. In fact,...
6 common pitfalls of the podcast planning process
Podcasting is a ton of work and it begins in the planning stage. Avoid these 6 common mistakes to get ahead of your competition.
Podcasting ideas for coaching and training companies (with examples)
Leadership & development, coaching, training programs—they all have one thing in common: they are businesses built on relationships. In order to grow these businesses, you need to learn how to scale your relationships, and podcasting offers a great solution. When...
Podcast analytics: how to measure and use metrics to make your show successful
Learn why you should care about podcast analytics, how to measure the success of your podcast, which podcast metrics matter, & how to use them.
4 Types of podcasts and how to choose the right one for your company (+ examples)
With podcasting on the rise and more people listening to podcasts than ever before, businesses are eager to jump in. However, if you have decided to launch a podcast for your company, you face an important choice: what format should you choose? The easiest...
The partnership play: How to grow your audience by borrowing someone else’s
Anyone who’s ever tried growing a following from scratch has experienced that feeling of speaking into the void. You commit to building a brand, pick a platform, and start pumping out written, audio, or video content, hoping (maybe even praying) that the right people...
7 Reasons to start a podcast for your coaching business
Many coaching businesses require trust from their customers. Here are 7 ways you’d benefit from having a podcast.
Podcast marketing guide: How to promote your company’s podcast
A comprehensive guide to marketing and promoting your podcast. What it is, why it matters, and 5 tactics you can start using today.
Podcast promotion: How to grow your audience (+5 tactics to try)
Learn how to grow your podcast audience through data-backed observations and 8 action items you can do right now to see results.
What full-service podcast production means to me: Thoughts from a producer 10 years in the business
Full-service podcast production means many things to different people. Jeff reflects on what it means to him after 10 years in the business.
How to get guests on your podcast: The 4-step guide for a perfect interview
Learn what makes a good podcast guest, how to find the right person for your interview, and tips on increasing the chances of the potential guest saying yes.
Why you should ignore most advice about podcast trailers (and the advice you actually need!)
Podcasting keeps growing and podcast trailers are becoming a way to get new listeners. However, most advice on making trailers won’t help you. .
Stop wasting content: What Power Rangers can teach you about content repurposing workflows
The Power Ranger-inspired process that shows you exactly what to focus on, when to focus on it, and how to delegate the rest to get no more wasted content.
Top 10 podcast ideas for universities (+ examples)
Almost 50% of the Gen Z population, in the US, listens to podcasts every month, according to Edison Research’s latest Gen Z Podcast Listener Report. This means there are around 11 million people, between the ages of 13 and 24 ready to engage with audio content created...
The top 5 reasons you should outsource your podcast interviews
Podcasting is a beneficial but time-consuming medium for many companies. Fortunately, you can outsource more than you realize. In this article, learn how and why you should outsource your podcast interviews.
How branded podcasts can help you grow your business and bottom line
Podcasting (specifically branded business podcasts) continues to grow in popularity. If you haven’t yet considered adding a branded podcast to your marketing mix, you might be missing out on a big opportunity. Consider the following facts presented in Edison...
How much time does it take to run a company podcast (+12 things you should outsource)
How long does it actually take to run a company podcast? And I don’t mean an amateur personal show. I mean something that creates real value in the marketplace and that engages your ideal customers. A proper company podcast that drives awareness, relationships, and...
Marketing strategy: podcasting’s unfair advantage
Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...
How to choose a podcast production company (+ 6 Suggestions of the top podcast companies)
Choosing a podcast production company can be difficult. Learn everything you need to know to evaluate and choose the best agency for your podcast project.
The content manager’s guide to setting up a podcast production studio in the office
Interested in creating a podcast studio setup in your company’s office? Consider these 3 major factors before you do.
How to use podcasts at any stage of the B2B marketing funnel (+ examples)
Podcasts can support any stage of the B2B marketing funnel. This article shares tips for every stage and some of our favorite podcast examples.
From podcast production to sales engine: reimagining the podcast as a sales tool
We’ve become increasingly resistant to legacy strategies of sales and marketing engagement. If you want to build more authentic engagement, producing a podcast can help.
How to build trust with a podcast
Explore the seven factors for building trust and start establishing stronger relationships with your audience through podcasting.
If they can find it with Google or AI, why do they need you? How to make your podcast stand out
Learn how to stand out in a sea of experts by becoming a unique source of information instead of the next Google search or AI prompt.
9 Ways to determine the ROI of your podcast
Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast? Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...
Podcasting and the power of parasocial relationships
One of podcasting’s greatest benefits is developing parasocial relationships. In this blog, we cover the whats, whys, and hows of parasocial.
6 Proven ways a podcast will benefit your commercial real estate business
We’ve been producing podcasts in the commercial real estate space for over 5 years. This article covers several ways a podcast has benefited our clients.
The synergistic power of copywriting and podcasting (and when to invest in each medium)
Learn everything you need to know when it comes to investing in copywriting or podcasting for your business.
Behind the scenes: Planning for the Outdoor Sounds podcast launch
Ever wonder how much work goes into planning a podcast launch? Probably more than you realize. This article gives a behind the scenes look at launching Outdoor Sounds.
How to define podcast success (and the one metric every podcaster should track)
There are many metrics a podcaster can use to gauge the success of their content, but one data point is universally valuable for tracking podcast performance.
Omnichannel marketing: How a podcast can be a key part of your content marketing strategy
Learn how to use an omnichannel marketing approach to grow your podcast and better leverage your marketing content.
The Honest Podcast Launch Overview Nobody Gave You
Our 9-step, proven process helps you ditch the overwhelm and launch a successful podcast to your target audience.
Don’t run the risk of sounding like an amateur.
Contact our team to see if we’re the right fit for you.