Podcasting (specifically branded business podcasts) continues to grow in popularity. If you haven’t yet considered adding a branded podcast to your marketing mix, you might be missing out on a big opportunity. Consider the following facts presented in Edison...
How long does it actually take to run a company podcast? And I don’t mean an amateur personal show. I mean something that creates real value in the marketplace and that engages your ideal customers. A proper company podcast that drives awareness, relationships, and...
Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...
Choosing a podcast production company can be difficult. Learn everything you need to know to evaluate and choose the best agency for your podcast project.
Podcasts can support any stage of the B2B marketing funnel. This article shares tips for every stage and some of our favorite podcast examples.
Learn how to stand out in a sea of experts by becoming a unique source of information instead of the next Google search or AI prompt.
Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast? Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...
One of podcasting’s greatest benefits is developing parasocial relationships. In this blog, we cover the whats, whys, and hows of parasocial.
We’ve been producing podcasts in the commercial real estate space for over 5 years. This article covers several ways a podcast has benefited our clients.
Learn everything you need to know when it comes to investing in copywriting or podcasting for your business.
