For the past 15–20 years, in the world of marketing, ROI has been everything. Teams have been expected to show clear, quantifiable returns for their efforts to justify budgets. If you’re considering a branded podcast, the stakes are even higher—working with a...

I’ve lost count of how many companies I’ve spoken to over the years who wanted to start a podcast, but just never got around to it. Or, they started, got a couple of episodes in, and then abandoned the project.  It’s not that they didn’t have good ideas or great...

Over the past few years, video podcasts have grown in popularity, and this trend is not slowing down.  YouTube is one of the most popular (if not the most popular) podcast listening platforms, according to sources like Backlinko and Edison Research. As of June...

“Thought leadership” is one of those buzzwords that makes most people want to roll their yes—it’s overused, and everyone seems to claim the title. Yet, in industries like coaching and training, standing out as a trusted expert is critical to attracting the right...

Let's be real: coaching and training companies don’t just offer services—they offer transformation. And to get people to buy into that promise, trust is everything. Clients invest in you and your programs because they are confident you can help them grow. In fact,...

Podcasting is a ton of work and it begins in the planning stage. Avoid these 6 common mistakes to get ahead of your competition.

Leadership & development, coaching, training programs—they all have one thing in common: they are businesses built on relationships. In order to grow these businesses, you need to learn how to scale your relationships, and podcasting offers a great solution. When...