In-house vs. outsourced podcast production: what’s best for your business?
I’ve lost count of how many companies I’ve spoken to over the years who wanted to start a podcast, but just never got around to it. Or, they started, got a couple of episodes in, and then abandoned the project. It’s not that they didn’t have good ideas or great...
Is video podcasting right for your brand?
Over the past few years, video podcasts have grown in popularity, and this trend is not slowing down. YouTube is one of the most popular (if not the most popular) podcast listening platforms, according to sources like Backlinko and Edison Research. As of June...
How podcasting builds thought leadership in the coaching industry
“Thought leadership” is one of those buzzwords that makes most people want to roll their yes—it’s overused, and everyone seems to claim the title. Yet, in industries like coaching and training, standing out as a trusted expert is critical to attracting the right...
How much should it cost to produce a podcast?
You are likely here for one of three reasons: You are an individual looking to start a personal podcast and want an estimate of the costs. You represent a company and want to know what hiring a podcast production team costs. You are a podcaster, and you want to know...
