The synergistic power of copywriting and podcasting (and when to invest in each medium)
Now more than ever, a powerful, clear brand voice is integral to successful marketing. Copywriting and podcasting are both powerhouse strategies that work together symbiotically to significantly amplify your brand’s resonance, reach, and overall impact. But how do you...
Behind the scenes: Planning for the Outdoor Sounds podcast launch
Way more work goes into a podcast launch than you probably realize. And while it might go faster for a podcast expert to launch compared to a newbie, it’s not any less work.My team and I recently launched our new show, Outdoor Sounds. Think of it as a nature...
How to define podcast success (and the one metric every podcaster should track)
As a podcaster, it’s important to have ways to measure the success of your content so you can determine whether or not you’re meeting your goals. And while the conversation typically centers mostly around audience size and download numbers, there are many ways to...
Omnichannel marketing: How a podcast can be a key part of your content marketing strategy
By this point, many businesses have a podcast as part of their content marketing strategy. They know some of the potential benefits of the medium in helping to build brand awareness, establish authority in their space, and drive organic growth. But, many still...
