From podcast production to sales engine: reimagining the podcast as a sales tool
When looking for the perfect sales tool for your business, you’re probably not thinking about podcasts. In fact, podcasts are probably one of the last things that come to mind. But with 424.2 million podcast listeners globally as of 2022, you might want to reconsider...
How to build trust with a podcast
In a world where trust is the most valuable currency for business, podcasts are the unsung heroes, providing the perfect opportunity to build authentic and intimate connections. And it seems easy. Just publish a podcast, and trust will be built, right? In reality,...
If they can find it with Google or AI, why do they need you? How to make your podcast stand out
The days of sharing what you think are over. You heard me. If you want your audience to stick around, they need more than your best practice. They keep coming back and stay longer when they find ways to connect with you and understand where you are coming...
9 Ways to determine the ROI of your podcast
Producing an original podcast for your brand can grow your business and bottom line, but how do you determine the return on investment (ROI) for your podcast? Should you focus on downloads? Engagement? Ad revenue? With so many metrics available, which one do you...
