How branded podcasts can help you grow your business and bottom line
Podcasting (specifically branded business podcasts) continues to grow in popularity. If you haven’t yet considered adding a branded podcast to your marketing mix, you might be missing out on a big opportunity. Consider the following facts presented in Edison...
How much time does it take to run a company podcast (+12 things you should outsource)
How long does it actually take to run a company podcast? And I don’t mean an amateur personal show. I mean something that creates real value in the marketplace and that engages your ideal customers. A proper company podcast that drives awareness, relationships, and...
Marketing strategy: podcasting’s unfair advantage
Business owners, brands, and individual entrepreneurs have a comical amount of marketing choices. You have to select the most effective options from a variety of mediums, platforms, and methods, with countless nuances to each one. You could run paid search ads, create...
How to choose a podcast production company (+ 6 Suggestions of the top podcast companies)
Starting a high-quality podcast is not easy. Most “how-to” guides are confusing, conflicting, and incomplete. They focus on basic setups for individuals who are just getting started. However, when you are an established business, you have to protect your reputation...
