What full-service podcast production means to me: Thoughts from a producer 10 years in the business
In October 2023, I had the opportunity to go to sunny Los Cabo Mexico for a business trip. It was a conference unlike any other as I got to listen to sessions poolside, had lunch and dinner groups with other business owners, and even had time to process what I...
How to get guests on your podcast: The 4-step guide for a perfect interview
23% of the top-rated podcasts have an interview format, according to Pew Research Center. I am sure this number would be higher if finding the perfect interview guests were easy. But it’s not. Time is one of our most precious resources. If I messaged you on LinkedIn...
Why you should ignore most advice about podcast trailers (and the advice you actually need!)
As podcasting continues to grow, so does the competition. And as the competition grows, podcasters need to find new ways to earn attention and attract listeners to their shows. A podcast trailer is one way to do this. In fact, podcast trailers seem to be having a...
Stop wasting content: What Power Rangers can teach you about content repurposing workflows
According to Semrush’s 2023 State of Content Marketing report, 42% of marketers say that repurposing content leads to content marketing success. And it’s no surprise, creating a single piece of high-quality content requires a lot of resources. You can publish it...
